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End Stigma CT

Creative & Supporting Documents

View PDF of report with performance data.
Embedded audio files are available in the Google Slides version below.

Campaign Feedback

  • More than half of the respondents had seen the End the Stigma campaign previously and 84% described their reaction as “Very Positive/Positive.” 
     

  • For those respondents who had seen the campaign previously, “people in need of treatment for opioid use are often reluctant to seek help because of stigma” saw the largest increase in level of agreement when asked how they felt BEFORE and AFTER they saw the campaign.
     

  • Among those who had seen the campaign, most respondents strongly agreed/agreed that the campaign demonstrated that anyone can be at risk of opioid use disorder.
     

  • 81% of those who had seen the campaign responded that they had learned something from this campaign

Read Survey Results

Campaign Creative

English Website & Fact Sheets

Spanish Website & Fact Sheets

Billboards

Gas Pump Ads

Bus Ads

English TV Spot

Spanish TV Spot

TV Commercials

Personal Stories from New Haven County Residents 

Social Posts

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As your partner, Daydream Communications will bring the strategy, creativity, and expertise needed to amplify your mission and make a lasting impact in your community.

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