"If you can dream it, you can do it."
- Walt Disney -
Katie Gallo, BA, MS
2021 Gold MarCom Award
Integrated Marketing Campaign Category
Award for "You Think You Know" campaign.
2021 MarCom Honorable Mention
"You Think You Know" advertorial.
Bronze Aster Award
Social Media Category
HealthBytes, a former health and wellness blog of Mt. Sinai Hospital.
Communicator Award, Silver Award of Distinction
"The Child and Family Institute Story", a video produced with Morgan Stanley.
Gold MarCom Award
Award for my design of a brochure set for The Child and Family Institute.
MarCom Honorable Mention
Healthy Neighbors Newsletter
Whether it's a product, a service or a nonprofit, everything starts as an idea. I have been a daydreamer with an entrepreneurial spirit since I was a little kid. I was always making products to sell to my family and dreamed of running my own business someday. As I sat in high school classes, my mind wandered to the future and I started thinking about all of the possibilities. I wanted to find a career that allowed me to be creative and write. After taking a variety of classes, I found myself in marketing.
As a teenager all I wanted to do was to leave my small town and get to the big city -- New York City. After receiving my undergraduate degree, that’s just what I did. During the day I worked for a boutique public relations firm in Manhattan where I managed accounts for architecture and design clients. At night I attended classes at The New School to earn my master’s degree in nonprofit management.
After spending time in the agency world, I transitioned to nonprofits. I began doing public relations and social media management for the American Foundation for Suicide Prevention. From there I moved into a senior marketing management position for a Continuum Health Partners (now Mt. Sinai); the hospital system encompassed Beth Israel Medical Center, St. Luke's and Roosevelt Hospitals. I was responsible for marketing neurosurgery, neurology, psychiatry, addiction services and senior health. I also co-chaired the corporate social media committee and produced community newsletters.
In 2013, I left Manhattan and became a digital marketing specialist at Silver Hill Hospital, a renowned psychiatric and addiction treatment facility in Connecticut. After having my first child in 2016, I finally turned my daydream of running a business into a reality and created Daydream Communications. I am passionate about what I do and the clients I serve.
Successful marketing campaigns start with an idea; maybe one that popped into your head while daydreaming! Let me help you bring your idea to life.
Bachelor's degree in communications/journalism: St. John Fisher College in Rochester, NY
Master's degree in nonprofit management: The New School in New York, NY
NAMI In Our Own Voice Presenter
The Norwalk Partnership, Media Sector Representative
Lisa Marie Gallo
Marketing Communications Assistant
I graduated from the State University of New York at New Paltz with a B.F.A in Photography. I have worked with various mediums of art since a very young age from painting to photography to poetry and creative writing. I enjoy using multiple mediums that tailor to my specific message. I'm passionate about using creativity as a living document of the human experience reflecting where we begin to how we transform both individually and collectively. In recent years writing has come to the forefront of my passions as a means to explore my own journey as well as the message of the current times. Steve Jobs said “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…” I use writing as a way to hold up a mirror to the world and explore and make sense of what is reflecting back at us.
I was born in Haiti and came to America at a young age, learning how to speak English and developing a very broad cultural understanding in the process. My diverse background helped me appreciate and study varying styles and forms of art from around the world. Studying abroad in Italy helped to further increase and develop my traditional art abilities, which includes pen and ink, typography, pastel, watercolor, and oil painting. This development led to my graphic design sensibilities, which were based on the core principles of traditional art.
As a result, when freelancing as a designer, every assignment I have taken has been vastly different from the prior one. From designing pet food packaging and collateral at Blue Buffalo, to high end Consumer Electronics Show catalogs for Sony and Microsoft. Even the contrast from World Wrestling Entertainment to pen and ink illustrations for the Botanical Gardens was unique, highlighting the diversity of designs. The basic thread tying these assignments together is balance. The balance of positive and negative space in design; the balance of proportions; and the balance of color and typography, which combine to relay a feeling or a message to the viewer.
My passion for traditional art and graphic design led to other creative and technical avenues, such as music and audio production, as well as information technology and digital interface design. Embracing these passions in the face of an ever evolving media and technology landscape, while maintaining a sense of tradition and culture, requires yet another form of balance.
Neglecting technological progression prevents the acknowledgement of advancements in all facets of life. Over embracing technology in the face of traditional means of communication and culture, can lead to a disconnect in our ability to interact with one another. Because of my background, harmonizing technology, tradition, and culture is one of the most important forms of balance I maintain in both life and work.
Chemical Abuse Services Agency, Inc. (CASA), Communities 4 Action, Keystone House, Liberation Programs, New Canaan CARES, Silver Hill Hospital, TONK Art, Youth Mental Health Project, The English Concert in America, Thriving Youth Taskforce