SENIOR DIRECTOR, CLIENT SERVICES & OPERATIONS
Heather Porter, MBA
Heather Porter is an accomplished, goal-oriented leader with a comprehensive marketing management background encompassing the areas of marketing, business development, market research, strategic planning, and project management. She consults on marketing strategy.
Hobbies
Reading and riding ATVs
Travel Dreams
Galapagos Islands and an African Safari
Favorite Season
All of them - Maine is paradise!
Favorite Food
So many, it's difficult to choose!
About Heather
As Senior Director of Client Services and Operations at Daydream Communications, Heather brings more than two decades of healthcare marketing leadership to the organizations we serve. She is known for elevating brands, strengthening community connections, and helping healthcare organizations communicate with clarity, purpose, and authenticity.
Heather’s career spans strategic roles across the healthcare landscape, including a decade as Director of Marketing and Business Development at Silver Hill Hospital and a marketing leadership role within the Yale New Haven Health System at Greenwich Hospital. She also led marketing and communications for Spectrum Healthcare Partners and oversaw the marketing consulting service line for Spectrum Management Services Company. Throughout her career, she has launched successful service lines, built high‑performing teams, and delivered research‑driven campaigns that expand market share and deepen patient and community engagement.
Her expertise includes strategic planning, brand development, digital marketing, and market research. With an analytical mindset and strong business acumen, Heather excels at translating complex data into actionable strategies that resonate with healthcare audiences and support organizational goals.
Heather holds a BA in Psychology from Saint Joseph College and an MBA in healthcare management from Rensselaer Polytechnic Institute in Troy, NY. She has been recognized with multiple professional awards, including Gold and Silver Lamplighter Awards from the New England Society for Healthcare Communications (NESHCo), the Gold Communicator Award of Excellence for Website, and Outstanding Achievement in Internet Advertising from the Web Marketing Association. She has also served on the Board of Directors for NESHCo since 2022, contributing her expertise to advancing healthcare communications across the region.
Heather's collaborative leadership style and commitment to meaningful, measurable impact make her a trusted partner to clients and a key driver of Daydream’s mission.
