"You Think You Know" Awareness Campaign

Integrated Marketing for a Nonprofit

Overview of Campaign

"You Think You Know" is a public awareness campaign that was developed for the state of Connecticut to educate teens, young adults and their caregivers about counterfeit prescription drugs. The goal of this campaign is to raise awareness, provide education, and ultimately save lives.


Young people in Connecticut and around the country are losing their lives to to fake pills that are often laced with fentanyl. In fact, the DEA released a public safety alert in September to warn the country about a sharp increase in counterfeit prescription drugs.  Counterfeit pills are made to look nearly identical to the real thing. That's where the campaign name came from -- "You Think You Know" what you're taking, but unless it comes from a retail pharmacy, there is no way to know it's safe.


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